Dish TV will launch a new interactive service on its platform called “Shaadi Active” in collaboration with the world’s largest matrimonial service provider, Shaadi.com. The initiative is yet another move from the market leader to ensure wholesome entertainment by understanding the specific needs of its vast subscriber base of 3.5 m, spread across the length and breadth of the country.
Through dishtv’s ‘Shaadi Active’ service, marriage prospects and their parents will be able to search for eligible bride / groom of their choice from amongst millions of profiles listed on Shaadi.com. Subscribers can define the parameters of selection and search by the criteria of age, community, caste, profession etc. Based on these criteria, Shaadi.com profiles will be displayed on the TV screen and the subscriber can then choose the profile of his choice and contact him / her. To ensure novelty, every single day, the profiles will be refreshed on a daily basis.
With innovative services such as this, dishtv now ventures into the Life Services space taking TV viewing to a whole new level of viewer engagement. TV viewing will no longer remain about passive entertainment, but will go far beyond that, entering into arenas that allow information exchange and data access on the hitherto idiot box, now turning smart for dishtv viewers.
Source : India PR wire | PDF Press release - dishtv announces matrimonial service ‘Shaadi Active’ in association with Shaadi.com
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