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How Can Nonprofits Use Pandora?

I finally set myself up on the personalized Internet radio station, Pandora, and I LOVE it.

I'm wondering, is there a way that something this awesome could be used to help nonprofits, especially ones that support the arts?

The thought must be in the air because recently Lucy Bernholz of Philanthropy 2173 wrote a post, Pandora, Pop Culture and Philanthropy.  In it she says,

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