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Is Google fooling Sify in India with Google Apps ?

Mashed up MarketingImage by Hugger Industries via Flickr Here is the "headline"

Sify and Google in alliance to grow Indian Internet users with compelling applications & tools - To offer Google's E-mail and Collaboration Services on its popular portal www.sify.com

Now what does the press release say ?

Sify Technologies Limited, a leader in enterprise data services and consumer Internet with global delivery capabilities, announced today its agreement with Google Inc. to bring the Google Apps suite of communication and collaboration tools, including email, chat and online documents, to Indian Internet users. Google Apps will now power Sifymail and chat, as well as other applications using the Google Apps platform, which would be leveraged across Sify’s fast expanding Network Infrastructure, reaching out to over a million users across India and abroad.

Raju Vegesna, Chairman & CEO, Sify Technologies Limited, said, “There is a perfect confluence of the mission of our companies in enhancing the quality of life of individuals and businesses by empowering them with the Internet. Our agreement with Google makes superior applications available for communications and collaboration, coupled with our understanding of the needs of Indians, on our popular portal Sify.com. We believe that we can make compelling applications, tools and content based on Google’s expertise for many more Indians to use the Internet to enhance their productivity and quality of life. This agreement enhances our relationship with Google beyond powering the search on Sify.com”.

Shailesh Rao, Managing Director, Google India Pvt. Ltd., said, "We're pleased to work with Sify to offer its customers access to our leading communication and collaboration tools. Our companies share a vision of giving consumers innovative choices that will the change the way they interact with each other and the world”.

Wow !!!

But here is a very dangerous counterview by Ashish Sinha -

[Google can really cash on such confusions. For e.g.:

Sify takes Google Apps - promotes that to it’s user base.

Users are exposed to Google Apps and start using Gmail, Gtalk, Collaboration sute (online office) etc.

I believe, it’s just a matter of time that these users actually will move away from Sify network to Google and Sify, in the name of ’superior applications’ hands over it’s users to Google.]

So is Google fooling Sify in India ?



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