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I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea.

McGraw-Hill Research study of over 600 Businesses found that:

Stanford University has released Zunavision, an interesting technology that allows the advertiser to dynamically add embed pictures or video into another video - even when the camera is in motion. Fascinating technology but I’m not sure it will be widely accepted given its intrusive nature. Perhaps if they don’t make the ads too blatant.

One promise of this type of technology may be for the movie industry to execute product placement in post production. That could provide a huge savings to the movie industry by not having to and film advertising opportunities ahead of time. As well, it would not require physical advertising material.

This is an incredibly thorough analysis of online usage, advertising, dollars and comparable analysis to the economy by Mary Meeker, Web 2.0 Summit High Order Bit. My take away from the presentation is that Mobile usage continues to steadily gain adoption, providing a new avenue for companies to reach their customers. It’s why [...]

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.

But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead! And that’s what these social networks really need is more leaders!

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.

But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead! And that’s what these social networks really need is more leaders!

Highlights of a Panel at the Media Convergence Forum featuring:

Highlights of a Panel at the Media Convergence Forum featuring:

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum

Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum

Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)

Your nonprofit has a fabulous website. You attract thousands of admirers each day. You update it with fresh content, you communicate with your donors. You rock.

You've also invested blood, sweat, tears and cash into the beast. So is it possible to make some money back from your website?

Having a decent website is a given for most nonprofits. It's a key communication tool, with your stakeholders, the media, donors, the world. Given that, let's assume that your website has some inherent value for your organisation. But can you actually create a revenue stream from your website?

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If I could sell patches on my suit, I think I could start a bidding war between Papa John’s, Donato’s and Dominoe’s:

How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)

But how can that help you?

Knowing how much the big boys spend on their media and the distribution of that media doesn’t really help me right now in budget season. But knowing how much they spend as a percent of their overall revenue can. Let me explain …

How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)

But how can that help you?

Knowing how much the big boys spend on their media and the distribution of that media doesn’t really help me right now in budget season. But knowing how much they spend as a percent of their overall revenue can. Let me explain …