Technology Burner Technology Burner

When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities.

A few minutes ago, I was sent an email from Andrew Janis of Evantage Consulting on a new Whitepaper they’ve released and the results are quite intriguing. (Some of the synopsis below was written by Andrew in the email he sent… I wouldn’t have been able to word it as well!)

Special thanks to Doug for allowing me to guest post on his blog!

Experience Web Camp in Indianapolis, Indiana on September 25th, 2008 presented by BitWise Solutions. Web Camp is an all-day, interactive learning experience, created for marketing professionals to be a forum for sharing tools, experiences and techniques to elevate your online presence.

Campers will learn from experienced industry professionals on topics ranging from

Avinash Kaushik is a Google Analytics Evangelist. You’ll find his blog, Occam’s Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image:

This is more of a question for discussion rather than a comment. My experience with blogging is that consistency is everything. If your readers expect to have new content on a daily basis, they will return to your site on a daily basis to get that content. A good question is:

How many times will a visitor return to your website to check for new content before they stop returning?

I’ve been doing some testing recently. It’s not a very scientific approach that I’ve taken, but when I wrote a blog post on Starbucks that received a lot of attention (A), I decided to let it ride to see what would happen.

A week ago I changed the domain of my blog from douglaskarr.com to marketingtechblog.com. The move has been very effective (already) from a Search Engine Optimization standpoint.

Domain Change for Search Engine Optimization works… quickly

Across the board, my site is now ranked #1 for marketing technology or marketing technology blog and moved up to page 3 for marketing blog. That’s the pop I was looking for.

No, but we’d like to think that it did have some influence. We know that our efforts, at minimum, had a successful impact in the search engine results. At the time of announcement, Our 2012 Super Bowl wasn’t on any SERP - but by the announcement, we were the only city that had a site in the search engine results.

It may have been lofty, but one of the goals that Pat Coyle and I had when Innovative launched the Super Bowl web site was to make sure the web site dominated the search engines and was a prominent site on the web. It was - and still is.

Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: