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Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.

I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumped at the chance.

As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. And with the proliferation of tools out there to allow you to capture video that should be easy right? After visiting Doug’s facility I can safely say it’s still hard to do if you want to do it well.

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.

I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumped at the chance.

As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. And with the proliferation of tools out there to allow you to capture video that should be easy right? After visiting Doug’s facility I can safely say it’s still hard to do if you want to do it well.

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo

Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

This is a massive distribution channel for any brand but still <1% of digital ad budgets are going toward Social Networks – why?

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo

Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

This is a massive distribution channel for any brand but still <1% of digital ad budgets are going toward Social Networks – why?

Why do some ideas go viral and others don’t?

People who are “bored at work” are a network bigger than any major network: CBS NBC etc

If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a brand.

Who can make something popular on the web?

Duncan Watts said there are not some special people who do all the viral work – it’s the network that makes it popular.

Why do some ideas go viral and others don’t?

People who are “bored at work” are a network bigger than any major network: CBS NBC etc

If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a brand.

Who can make something popular on the web?

Duncan Watts said there are not some special people who do all the viral work – it’s the network that makes it popular.

Sometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.

Enter Jesse Stay – Facebook developer and guru, a recent author of FBML essentials, blogger of Stay-n-Alive and social media junkie like myself.

I sought Jesse’s help in further understanding how he was using FriendFeed for tracking and commenting on all the conversations that were happening at the recent F8, Facebook developer conference.

Here his thoughts and excuse my ignorance on any of these topics for those of you more social advanced.

For episode number seven of “Be the Voice” David Spark talked with Paul Dunay, Global Director of Integrated Marketing at BearingPoint and prominent blogger at Buzz Marketing for Technology.

Here are some of the highlights from David's interview with me:

Summary

So, I got asked this question on a call today with a fellow social media expert and I just had to blog about the ensuing conversation.

In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and collaboration amongst multiple parties. Slap on the word media and that ensures it is some form of digital media these days.

So with this as a backdrop the answer would logically be – NO!

Why are some Buzz Marketing programs better than others?

What makes one program more Buzz worthy than another?

These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your Buzz Marketing programs engaging.

So what’s Jim’s advice on how to make good decisions when it comes to Viral or Buzz Marketing?