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Did you know?

• Every 6 seconds a child dies of malnutrition.
• 800 million people are going hungry, mostly children*
• 50% of the world’s children are severely underweight*
• Over five million people die every year due to malnutrition. Millions more survive, but with their growth and intelligence stunted due to a lack of vital nutrients.

Did you also know?

The consequences of malnutrition in children are:

You can sense the nervousness for fundraisers right now as they watch the stock market flop around like a goldfish on the floor.

And the media pundits aren't helping. There are the Survivalists ("It's the Long Emergency - grab a tin of cat food and head for the hills!"), but also the Pollyannas ("It's business as usual - Capitalism needs to have a heart attack every few years!")

Don't panic! Instead, let's look at a historical example to gain some perspective. In fact, our example will be Ground Zero for the original Wall Street apocalypse: what was it like to fundraise during the Great Depression?

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The future of the media today truly is online. The amount of people switching to the internet for their daily habits such as reading the news, watching the news, shopping, research... everything can be found online, and can be used to our advantage. It shouldn't be any different for humanitarian-based initiatives. Non-profit organizations can use the internet and the power of voice and visual aid to their advantage online. That's where a website like www.goodtube.org can come in handy. It is completely non-profit, completely free to use, and is a channel for non-profits to use and share their videos with others.

Robert Tolmach talks to us about how Changing the Present hopes to give non-profits a chunk of the $250 billion US gift market, and why giving charitable gifts on Facebook is much more rewarding than throwing sheep.

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