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As I watch the growth of Compendium Blogware, it really does warm my heart that I played an early role (and continuing role as best I can) in a business that’s changing the behavior and landscape of how businesses communicate with their prospects and customers.

Chris Baggott is an amazing evangelist for the medium and his [...]

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

No one can argue the absolute dominance of blogs on popularity and, in turn, search engine ranking. The popularity of blogs comes from this new method of communication that has evolved on the web - more personable, less refined and genuine.

There are quite a few blogging conferences that happen around the country each year. The value of attending a blogging conference is enormous, exposing you to search engine optimization, copy writing, blog technology and how to make your blogging experience a profitable one. That’s why many attendees pay upwards of $2,000 to attend these conferences.

You don’t need to pay $2,000, though! How does $49 sound?

First, thanks to Doug for giving me the opportunity to post on his blog. For those of you who don’t know me, my name is Chris Baggott, and I’m the co-founder/CEO of Compendium Blogware.

I’ll jump right in with some thoughts about Web 2.0 marketing. At the end of the day, being a successful marketer in a Web 2.0 world has a lot to do with authenticity.

People like people. People buy from people. It’s as simple as that. Of course you want to build better relationships with your prospects and customers. That’s why you have to show your human side. And blogging can help get you there.