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I wanted to share this with you folks, this is a cool way to get leads through to a demo on your website - and it’s working well with my company, Compendium Blogware. Take the 60 Second Blogging Challenge!

A client asked me on the phone today, “What does blog stand for?”. I let him know that it was short for web log, and evolved into the abridged blog. A few minutes after the call, I received a note from my good friend, Dr. Thomas Ho, who asked, “What’s YOUR opinion of this?” and he left me a link to Paul Boutin’s Wired Essay, Twitter, Flickr, Facebook Make Blogs Look So 2004.

About a month ago, I met with Charles Hedmen II, of Bose, McKinney & Associates. Internal to the firm, Charles was writing several briefs a day to inform other attorneys on key appellate cases in Indiana. Pat Coyle and I discussed a range of social media strategies that Bose might want to take advantage of - but one of them was a perfect fit: Compendium Blogware.

As I watch the growth of Compendium Blogware, it really does warm my heart that I played an early role (and continuing role as best I can) in a business that’s changing the behavior and landscape of how businesses communicate with their prospects and customers.

Chris Baggott is an amazing evangelist for the medium and his [...]

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

First, thanks to Doug for giving me the opportunity to post on his blog. For those of you who don’t know me, my name is Chris Baggott, and I’m the co-founder/CEO of Compendium Blogware.

I’ll jump right in with some thoughts about Web 2.0 marketing. At the end of the day, being a successful marketer in a Web 2.0 world has a lot to do with authenticity.

People like people. People buy from people. It’s as simple as that. Of course you want to build better relationships with your prospects and customers. That’s why you have to show your human side. And blogging can help get you there.