Technology Burner Technology Burner

I wanted to share this with you folks, this is a cool way to get leads through to a demo on your website - and it’s working well with my company, Compendium Blogware. Take the 60 Second Blogging Challenge!

I was using the Internet Archive Wayback Machine tonight to try to pinpoint when I officially began blogging. I was a late bloomer compared to those bloggers who started blogging when it was still called journaling.

My earliest blogging occurred on Ryze with a Newspaper Database Marketing group (I’m not sure if Ryze has had an upgrade since 2005!). I then moved on to Blogger and began writing Doug’s Rant.

About a month ago, I met with Charles Hedmen II, of Bose, McKinney & Associates. Internal to the firm, Charles was writing several briefs a day to inform other attorneys on key appellate cases in Indiana. Pat Coyle and I discussed a range of social media strategies that Bose might want to take advantage of - but one of them was a perfect fit: Compendium Blogware.

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

No one can argue the absolute dominance of blogs on popularity and, in turn, search engine ranking. The popularity of blogs comes from this new method of communication that has evolved on the web - more personable, less refined and genuine.

First, thanks to Doug for giving me the opportunity to post on his blog. For those of you who don’t know me, my name is Chris Baggott, and I’m the co-founder/CEO of Compendium Blogware.

I’ll jump right in with some thoughts about Web 2.0 marketing. At the end of the day, being a successful marketer in a Web 2.0 world has a lot to do with authenticity.

People like people. People buy from people. It’s as simple as that. Of course you want to build better relationships with your prospects and customers. That’s why you have to show your human side. And blogging can help get you there.