Technology Burner Technology Burner

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

After reading quite a bit of Tuned In, I was really intrigued by one of the questions posed by the team at Pragmatic Marketing. Is your website talking about your company or is it talking about your customers?