Technology Burner Technology Burner

The targeted auto-response that I wish I could leave for all unsolicited engagements I receive through email, social networks and micro-blogs:

I don’t know you. Seriously. Why are you talking to me?

Source: The Marketing Technology Blog

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email. Don’t miss he views on this topic.

Link to Original Audio Source

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email. Don’t miss he views on this topic.

Link to Original Audio Source

Increase your Email results responsibly and efficiently with MarketingSherpa’s 2009 Email Marketing Bechmark Guide.

As I’m preparing for my first day at Compendium Blogware tomorrow, I found this great interview of Chris Baggott by Jeff Rohrs from ExactTarget’s Subscribers Rule:

As the economy continues to become an issue, I’m not sure you’ll find an easier, inexpensive or more effective medium than blogging to acquire new prospects.

For the next 72 hours, you get a 30% discount on ANY MarketingSherpa Report, Handbook or Guide. There are no order limits!

Here are a list of the hottest sellers in 2008:

If you’re sending a lot of email from your application of via email marketing, you need to ensure you’re site is whitelisted with the major Internet Service Providers. I’ve previously written about whitelisting with AOL and Yahoo! Today we found out that there may be an issue where our site may be being blocked by Comcast. Comcast does have some info to tell whether or not they are blocking your email.

If you’re reading this post from my feed or email, be sure to click through to the post for the callout!

One of the challenges in the Restaurant Industry is working with folks that don’t have time to test their marketing nor play with technology as often as they should. Thankfully, our Director of Marketing, Marty Bird, is helping our customers bridge that gap with monthly newsletters packed with info.

They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves.

Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more often because they have a Starbucks that has Wireless with AT&T. I haven’t been to Borders for a while - I’m hoping that they’ve got access besides T-Mobile as well.

The New World of Immersive Games
The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ!
(tags: Alternative Reality Games)

Social Media - This Has Got to Stop
Amen Lena - I think we are all getting burnt out on more social networks and twittering. Shouldn't we be out there talking to clients?