Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!
However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t have a website but promoting their website as well.
Enter Yodle
Source: Buzz Marketing for Technology
They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain …
If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the first place that this phenomena of Marketing’s Customers happens is online.
Source: Buzz Marketing for Technology
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Here are a list of the hottest sellers in 2008:
Source: The Marketing Technology BlogDoes Sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the equally valid perspective of their sales counterparts. This can lead to diminished success for many marketing-led efforts around lead management.
Source: Buzz Marketing for Technology
The folks at Bulldog Solutions compiled the Q&A session from a live Webinar I did last week with them called "A Case Study: Improving Lead Quality and Quantity" with the American Marketing Association.
If you have a B2B website and a service revealing the visitors by company name, then website visitor qualification is required: you cannot chase all possible visitors.
There are 4 classes of visitors:
Source: NetSquared, a project of TechSoup.org blogs
