John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum
Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)
Source: Buzz Marketing for TechnologyJohn Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum
Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)
Source: Buzz Marketing for TechnologyHow much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)
But how can that help you?
Knowing how much the big boys spend on their media and the distribution of that media doesn’t really help me right now in budget season. But knowing how much they spend as a percent of their overall revenue can. Let me explain …
Source: Buzz Marketing for TechnologyHow much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)
But how can that help you?
Knowing how much the big boys spend on their media and the distribution of that media doesn’t really help me right now in budget season. But knowing how much they spend as a percent of their overall revenue can. Let me explain …
Source: Buzz Marketing for Technology
Millions of voices will unite to speak out about positive change in New Orleans during the week of August 25th - the anniversary of Hurricane Katrina. The “New Orleans 100” initiative will highlight and encourage discussion among millions about 100 of the most innovative and world-changing ideas to take root in the city since Katrina.
Source: NetSquared, a project of TechSoup.org blogsThought there is hardly anything now on the Disney Innoventions Dream Home website, Microsoft promises to bring you a lot more at the Disneyland Innoventions Dream Home event. Microsoft says the Dream Home delivers on Walt Disney’s vision for showcasing cutting-edge technologies that make life better and easier and was created in close collaboration between Disneyland, Microsoft, HP, Life|ware and home-builder Taylor Morrison.
The newly-founded Saudi Information Technology Club, a non-profit organization established by young, Saudi IT enthusiasts and situated in the Eastern Province of the Kingdom between the cities of Dammam and Khobar, held a unique initiative which targeted the largely-overlooked subject of the effects of electronic gaming on youth.
Source:Trinidad and Tobago's Opposition Leader was recently suspended from Parliament for using his laptop without permission, but only a few bloggers seemed tuned in to the story…
Source:African Loft has an article about SLUM-TV in Kenya: “Operating from Mathare, the biggest slum in Kenya, the SLUM-TV was created to document the lives of the people in the slum and to ‘reevaluate’ these lives through the camera.”
Source:Blogger and economics professor Ikeda Nobuo has started [ja] an English-language blog entitled “Spectrum Japan” focused on spectrum policy in Japan. In the first post, he explains that the Japanese government is planning to stop analogue broadcasting by 2011, and writes about closed meetings held to allocate the spectrum, a range of frequencies amounting to more than 180 MHz, which he refers to as a “command and control” approach.
Source:The days of traditional television are approaching an end. The monopoly on video production and editing once held by TV stations is over, and the age of YouTube — an age in which any individual with a camera and a computer can create a video and upload it onto the net — is upon us. Changes are coming that will shake the foundation of mass media.
Source:Congolese journalist Cédric Kalonji [Fr] wins a “Bobs” award for best francophone blog.
Source:Fouad Mourtada probably never guessed he'd become a household name. Arrested on February 5 and sentenced on February 22 to three years in prison (plus a $1,000 fine) for creating a Facebook profile impersonating Morocco's Prince Moulay Rachid, Mourtada is now famous, but unfortunately, that fame has come at an enormous price.
Source:Zoula compared different citizen media websites as a ground work for his future online citizen media project [zh].
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