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Online advertising, internet advertising, online marketing, internet marketing.

Online advertising:
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

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John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum

Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum

Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)

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Here are a list of the hottest sellers in 2008:

Adsense Video Units are now available for Indian Adsense users

Google Adsense is touting these benefits -

1. Choose categories, individual content providers, or have Google target your site's content.
2. Earn revenue from relevant, user-friendly ads targeted to your site and to the videos being played.
3. Attract and retain users with highly relevant, frequently refreshed video from popular content providers.
4. Customize the color theme and layout of the player to best fit your site.

How do you do this ?

Here is the FAQ on Video Adsense Units to your rescue -

Here is how you learn about different terms related Google Adwords (Link : Official Google Adwords Blog)

Adwords Keyword insertion

Keyword insertion is an advanced feature used to dynamically update your ad text with your chosen keywords. You insert a special modification tag into your ad text to enable this feature for your ads.

Google launches an official blog to cater to traditional media to offer you the latest in feature launches and tips to help you run effective traditional media campaigns. This is in tune with the recent launch of Google’s offline traditional media advertising platforms which enable advertisers to advertise on “Google” TV, “Google”radio, and “Google” newspapers

MarketingSherpa’s 2008 Online Advertising and Benchmark Guide was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. This isn’t to say that existing advertisers should simply increase spending online. Rather, we think advertisers that can find a balance between economical, efficient targeting and clutter-busting, highly engaging advertising will achieve far better ROI for themselves and a much more positive online experience for consumers. Many moving pieces fit into an online campaign, so this is no easy task.