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If someone is talking behind your back, then you are unaware of what is being said.  That idea came to mind after reading an article by Jim Edwards, Why Pharma Fears Social Networking.  The Internet provides a great communication channel and everyone can get involved.  Perhaps their lawyers may be concerned about pharmaceutical companies encouraging conversations in social media, but they will happen anyway.  The companies can either be participants or they can merely be the objects of the discussion.  Before the Internet, some would encourage such companies to hide in a trench until the noise died down.  That is no longer an option.<

When the idea of starting a blog for our organization first came up a few years ago, I thought it was the dumbest thing I'd ever heard. All I knew about blogs was that a few of my friends did it for fun, and the Houston Chronicle had about 50 of them that didn't interest me in the least. And since when was my organization the kind to waste its time on trendy stuff like that?

Looking back, I think my problem was not understanding the purpose of having a blog. I mean, we already had a website where we posted news and pictures - wasn't a blog just another place to put all the same stuff, only with a trendier name? At that time, I don't think any of us really "got it".