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This weekend I was working on a project where we wanted to pull content from all over Smaller Indiana (built with Ning) into a central page. The Indianapolis Fringe Festival is full swing and Smaller Indiana wanted to help promote the event.

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

This is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!

I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:

Much of our conversation in the Corporate Blogging BlogINDIANA session was when a company should dive into social media, how they should dive into social media, and how they should manage their online reputation. For today’s post, I’m going to take on the question when.

So, I got asked this question on a call today with a fellow social media expert and I just had to blog about the ensuing conversation.

In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and collaboration amongst multiple parties. Slap on the word media and that ensures it is some form of digital media these days.

So with this as a backdrop the answer would logically be – NO!

Today was the first day of BlogINDIANA and it was fantastic. I did a lot of twittering from the event, and even ran a live feed for a little while.

The first session I attended really blew me away, it was on the legal aspects of blogging. The session wasn’t run by an attorney but by a blogger, Andrew Paradies, who really took note of all of the intricacies of the legalities associated with blogging. The topic was so compelling that I immediately edited my footer and added a Disclaimer to my Terms of Service page.

Millions of voices will unite to speak out about positive change in New Orleans during the week of August 25th - the anniversary of Hurricane Katrina. The “New Orleans 100” initiative will highlight and encourage discussion among millions about 100 of the most innovative and world-changing ideas to take root in the city since Katrina.

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If you’ve not bought your tickets already, be sure to get them while you can! (And for a 15% discount, use code BLOGDISC)

Leyendo el blog de Chris Brogan me enteré acerca de una compilación de libros gratuitos sobre Social Media.

La compilación consta de 20 libros, los cuáles se encuentran en formato PDF y se pueden descargar sin necesidad de pagar un solo peso.  Lamentablemente los libros se encuentran escritos en inglés.  Para los que saben inglés o al menos se las arreglan, es una colección muy buena, en la cuál se pueden aprender  muchas cosas sobre Social Media.

When it comes to Social Media there has been tons of talk about those few influencers who are able to spread your message like wild fire. But finding those few influencers has been the proverbial challenge.

Carie Lewis, Internet Marketing Manager at the Humane Society, talks about how the humane society is able to raise funds, awareness, and activity through social networks.

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Sitting in on a PR meeting last week I was pondering the thought of my internal consulting teams starting to blog and participate in social media when someone from across the room said Social Media is more relative to the younger demographics we have in our organization.

Of course the more seasoned veterans of my team all pointed to me as the NON example of Social Media being age related (don’t go asking me my age now). When I remarked – “Social media isn’t an age thing it’s a lifestyle.”

Have you given much thought to the word Marketing? As with many words, the definition has been distorted and redefined over time. Wikipedia provides the following definition:

Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations. Wikipedia

Source: The Marketing Technology Blog

I’m posting a little different today, and would love your video responses to this question from Shel Israel. Is social media becoming a vast wasteland?

I don’t believe so - I think it’s becoming more finite and organized. What’s your opinion? If you have Seesmic, I’d love you to reply via Seesmic Comments. If you don’t have Seesmic and you have a web cam, what are you waiting for?

This afternoon I was invited to an incredible lunch and discussion with Indiana Business College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at IBC recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead of the curve.