Technology Burner Technology Burner

I’ve written before about how helpful Google Alerts are as a strategy for reputation management. Here’s a great tip for you to drive authority for yourself, your product or your service and to help promote your site or blog utilizing LinkedIn Answers and Google Alerts.

Ning has gone a long way since they were featured on the Netsquared blog back in March 2007. Besides offering many more features than they had back then, there are now more than 500,000 social networks on Ning.

We recently got interviewed by the folks at Ning along with the folks from the ASPCA Online Community about our use of their platform in TuDiabetes.com and EsTuDiabetes.com to run our social networks for people touched by diabetes.

Google has apparently applied for a series of patents that will enable it to a put a value on how connected you are, within your social network. Akin to the "pagerank" system used by the search giant for valuing the popularity of websites, "friendrank" would help identify individuals who are particularly influential within circles of friends.

read more

 
Tell A Friend Spreads The Word

Everyone is talking about viral marketing. However a better description may be exponential Marketing. It is all that old Breck shampoo commercial, “She told 2 friends, who told 2 friends, who told 2 friends….” What we are talking about here is exponential growth of the number of people who are in on the secret.

The next Net Tuesday San Francisco on September 9th will feature Nikki Serapio, the Director of Community Marketing for Involver.  Involver facilitates companies and organizations building, launching, promoting, managing and monitoring video campaigns on social networks. 

This afternoon I was invited to an incredible lunch and discussion with Indiana Business College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at IBC recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead of the curve.

Via Kristen Nicole's post, YourCause: Connect with Others to Make a Difference on Mashable:

read more

There’s a ton of information about all the Social Networks out on the web, but a movement has been afoot to bring some of the advantages of social networks to the Intranet as well. I did some research on the topic for a half-day social networking session I spoke at with the IABC yesterday and the findings were worth taking a deeper look at. I had to dig deep to find info and screenshots, but there are a few resources out there that target the Intranet.