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Social_networks

Linking Brands with Social Networks by Leveraging Social Capital

Interpublic's Emerging Media Lab and SocialVibe have a patented micro payment system that offers incentives (e.g. charitable donations to favored causes like World Wildlife Fund and Stand Up to Cancer) "to the members of social networks who promote their brands on their personal pages". The public beta began in May 2008. Can you DIGG it?

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Source: NetSquared, a project of TechSoup.org blogs

Humane Social Marketing - Interview with Carie Lewis from the Humane Society

Carie Lewis Carie Lewis, Internet Marketing Manager at the Humane Society, talks about how the humane society is able to raise funds, awareness, and activity through social networks.

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Source: NetSquared, a project of TechSoup.org blogs
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