Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
This should be the group that drives the company, that sells the marketing vision and message internally, and if that is not happening or doesn't seem appropriate, there is something seriously wrong.
Source: Buzz Marketing for Technology
Americans hate to lose a war, period. In one view, the dying automotive industry is a war that we think we’re losing. I don’t believe we’re losing anything, I believe we’re progressing. Jobs moving overseas always sounds ominous, but people always ignore that we’re creating new jobs right here in this nation that have never been heard before.
Highlights of a Panel at the Media Convergence Forum featuring:
Source: Buzz Marketing for Technology
Highlights of a Panel at the Media Convergence Forum featuring:
Source: Buzz Marketing for Technology
This month's Net2ThinkTank Question was: What are the key questions nonprofit organizations should ask to help them determine how to prioritize social media training and experimentation as they do their technology and organization-strengthening planning?
Below is a roundup of your answers!
Source: NetSquared, a project of TechSoup.org blogs
Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum.
Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is.
What are the core principles that are going to determine the success of an organization?
Source: Buzz Marketing for TechnologyProfessor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum.
Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is.
What are the core principles that are going to determine the success of an organization?
Source: Buzz Marketing for TechnologyThis is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!
I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:
Source: The Marketing Technology BlogThis is part 2 of a 3 part series. Part 1 was When Should a Company Dive into Social Media? Sorry for the delay on this post, it’s been a heck of a week at work - 3 projects coming to a close, one of them over a year in the making!
I also paused since there was some great discussion around the first post, especially in a post from the folks at Deep Tech Dive:
Source: The Marketing Technology Blog
July 15th, 12 Noon Eastern time, the Chronicle of Philanthropy will host an online event, Building Your Online Presence on a Tight Budget.
Beth Kanter and Jonathon Colman will facilitate the discussion. Here are their bios from the Chronicle of Philanthropy site:
Source: NetSquared, a project of TechSoup.org blogs
NTEN's "Be the Media" project that we mentioned last week has been renamed, We Are Media: The Social Media Starter Kit for Nonprofits.
This week they are looking for your ideas about Thinking Strategically About Social Media.
Some of the questions they are trying to answer are:
Source: NetSquared, a project of TechSoup.org blogs
