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On this page you can get the knowledge about Analytics , As Data analytics is science of analyzing raw data to conclude that information. Data analytics help businesses optimize its performance, perform more efficiently, maximize profit, or make more strategically-guided decisions

Who uses Analytics?

Top Industries That Benefit Most From Data Analytics

Retailers use data analytics in almost every aspect of their business, such as personalizing customer experience and enhancing marketing. Optimize supply chain management and logistics. Manage price to maximize sale.

What is Google Analytics used for?

After knowing Google Analytics explanation, you’ll understand that it tracks a wide range of data about website and site visitors. This data includes:

How Users Arrive on Website

  • How users interact with website content
  • The characteristics of website’s audience
  • How many of website visitors convert and much more
  • You can use report within Google Analytics to accomplish things such as:
  • Evaluating performance of marketing campaigns
  • Determining how pages are performing and how to optimize your pages
  • Deciding who you should target content and marketing to
  • Tracking conversions and purchases

How Analytics Work

Every business is an analytics business. Every process is analytics process ripe for improvement. And every employee could be analytics user in some way. No matter what you plan to accomplish with analytics, data is the first requirement for any analytics project. Once you have data, you need to analyze data. And then you need to deploy the analysis result to drive decision making. The faster organization can move through analytic life cycle, quicker they can achieve tangible value from their analytics investment.

At SAS, we see these three categories – data, discovery and deployment – as iterative step of analytics life cycle. Regardless of scope or scale of project, it should include all three steps. Let’s look at each step more closely.

How does Google Analytics work?

The main Google Analytics purpose is to track  website using and you need to add snippet of JavaScript code to website’s pages.

When a user visits a page with this code snippet, the JavaScript file begins tracking data and sends it to Google Analytics. Once Google Analytics has collected enough data from  site, data will populate report within GA.

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