Advertising can be agreed as a communication formula paid by businesses to advertise in the different media available in the market. However, given the number of mediums in which businesses can advertise
Where is our audience? Most are on social media. Therefore this means that we cannot leave social ads out of our publicity asset strategy. Remember, Google and Facebook are the two great it platforms today in the digital environment.
It is the ruler of social networks and also several companies will not be able to leave Facebook Ads aside. The possibilities of campaigns, types of objectives and formats, the variety of audience segmentation and also many other parameters, allow us to impact our correct target at the right time.
Twitter Ads is one of the most exciting current platforms for publicity. With a stable audience and also very focused on current news. The first place where you will find what is happening in the world is on Twitter. Although the growth of users has indeed stagnated, the community of this social media is very active. You will find that Twitter followers are very valuable to your business.
The professional network is par excellence at an international level. Most managers and employees have posted their CVs on this network and use them for networking. With LinkedIn Ads you will find a very well-segmented target that can predisposed to listen to your message, yes, the average costs are a little higher than in other social networks, but with an excellent ROI.
The most stylish social network at the moment. The millennial generation is very present on Instagram and also is very active. In addition, the growth of users does not stop growing. The ideal advertising platform for any company with a target between 18 and 35 years old. Do not ignore Instagram Ads.
Don’t know which agency to choose? You want to better understand how companies in the digital advertising sector work. So keep this concept in mind and discover more about it.
Here we leave you a decalogue with the 10 most remarkable characteristics of advertising.
The design phase of the campaign, or advertising strategy, consists of different process that we analyze below. Although businesses that are not in the marketing sector do not give too much importance to this aspect, without a good initial approach it will be very difficult to achieve the results expected by advertising.
in this process, the main idea of the campaign can defined. It must include the objectives of the brand and then be sent to the creative team that will transform that initial proposal into final advertising content.
once the product can obtain in the previous phase, it is analyz by the creative department in two phases. The first one is the content. The copies take care of that, betting on creating messages and arguments that convince the end-user. Therefore the second is encoding. In this process, the message of the copy is transformed into a final art that can include images, videos, infographics or specific fonts. It is the whole part of the visual design carried out by advertising creatives.
once the two previous steps have been defined, it remains to specify in which media the already designed campaign will be publish. Everything will depend on the scope and segmentation objectives required by the company. The ideal is to analyze all the options until you find the perfect plan.
It is a marketing message that employs an openly funded, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are normally businesses wishing to encourage their products or services.